Challenges of Bulgarian transformations to contemporary media developments (1989–2014)

Lilia Raycheva

Abstract


The paper examines in a three-folded way the media developments in Bulgaria during the last quarter of a century in several aspects: political, legal, technological, social and professional. It also discusses some major political and social implications of the new roles of the audiences viewed through the prism of pre-election campaigning and public activism. The text examines some main challenges of the media transformation to media freedoms, such as politicization of media and mediatization of politics in pre-election campaigning, as well as the growing significance of the media ecosystem (the mutual collaboration between the blogosphere and the traditional media).


Keywords


media, transformation, audiences, media ecosystem, democratization

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References


References

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DOI: http://dx.doi.org/10.17951/k.2016.23.1.163
Date of publication: 2017-04-04 10:19:51
Date of submission: 2016-11-03 11:27:39


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